Publications

Below is a list of publications available from A1 Small Business Marketing.  Click on any of the linked titles to learn more about each lesson, article, workshop, or eBook.

1. "What is Marketing?"

Your Purpose, Identity & Message

2. "The Four P's of Marketing²"

Fundamental Principles of Marketing - What You Do & What People Think

3. "Words that Work Wonders"

Developing & Disseminating Your Marketing Message

4. "The Four C's of Marketing"

Getting Into Your Client's Heads & Hearts

5. "Six Moves and Two Punches"

Fundamentals of Successful Selling & The Client's Faith in You

6. "A-B-C, Easy as 1-2-3"

Ad Copy Must Answer Three Questions while Accomplishing These Three Things

7. "Will Your Business Just Survive or Will it Thrive?"

Positive Steps You Must Take in a Negative Marketing Environment

8. "Giving & Getting"

Growing your Business through Giveaways without Losing your Shirt

9. "The Ten Steps of Website Development"

Learn the Basics of Website Development

10. "The Top Ten Marketing Tips for Small Business Owners"

My Ten Most Basic Points of Counsel for Small Business Owner's Marketing

11. "Top Ten Website Tips for Small Business Owners"

My Ten Most Basic Points of Counsel for Small Business Owner's Websites

12. "Eight Steps to Maximizing Your Profits"

Eight Steps You Need to Take to Make the Most Money

13. "Seven Steps to a Winning Marketing Plan"

Learn How to Develop a Marketing Plan that Will Work

14. "The Small Business Website Self-Evaluation Guide"

Learn the Standard Conventions that Should be Included in Your Website & Calculate Your Website's Real Worth

15. "The Three Dynamics of Successfully Marketing Your Business via Your Website"

Learning these Three Things Demands that Most Small Business Owners Make Some Immediate Changes

16. "Two Words that Can Easily Double Your Sales"

Learning How & When to Use these Words Works Like Magic

17. "The Seven Arenas of Internet Marketing"

Yes, there Really are Seven Arenas - Learn How to Use them ALL!

18. "On-site Search Engine Optimization (SEO)"

Learn what you Must do to Your Own Website to Get More Search Engine Traffic

19. "Off-site Search Engine Optimization (SEO)"

Learn what Must Happen Outside of Your Own Website to Get More Search Engine Traffic

20. "Stretching Your Tent and Driving Your Stakes"

Learn How To Broaden Your Website's Search Engine Appeal & Deepen Your Website's Search Engine Rank

21. "The Four Disciplines that Must Be Mastered for Successful Small Business Marketing"

Learn How Science, Mathematics, Psychology & Language Arts are Used to Forge a Powerful Marketing Strategy

22. "Planning a Fishing Trip"

Using the Analogy of Fishing to Learn the Basic Precepts of Marketing Research

23. "Be Sure to Cross Your T's and Dot Your I's"

Eight Musts for Making More Money

24. "Are You Shooting Yourself in the Foot, or Blowing Your Own Head Off?"

Learn How to Avoid the Deadliest (and most common) Mistake Small Business Owners Make in Marketing

25. "Website Woe? or Website Wow!"

Twelve Steps to a Successful Website

26. "The Psychology of Successful Selling!"

Understanding How Your Target Thinks, Feels & Acts

27. "Super-Charging Your Website's Reputation"

How to Create and Launch a Powerful Article Program for Your Website

28. "Do I Really Need a Website?"

What a Website Can and Can't Do for Your Business

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