Lessons

Small Business Marketing Lessons by A1 Small Business Marketing

The following lessons are a part of the A1 Small Business Marketing Workshop.  Many of these are distributed in thw workshops, and all are available for purchase online individually or as a part of the A1 Small Business Marketing eSchool.

Format: The lessons are typed with 12 pt. Arial type on full 8.5" X 11" (standard) paper size, 1" margins, single spaced - so you know how much content to expect per page.  Typical ebooks are setup with 18 pt. tip and exaggeraged 2" margins and double-spaced so they can claim more pages and content than is real.

Of course, this is a "shady" practice and also a waste of paper and disregard to important environmental issues.  The electronic versions of the lessons (preferred deliery) are  PDF documents.  You can easily read them on your computer without having to print them.

The backs of each page contain visuals and are lined for notes, which is important when using the notes in a workshop setting or for independent home study.

A list of available lessons is below.  Click on any link below for a review of the lesson.

"What is Marketing?"

Your Purpose, Identity & Message

"The Four P's of Marketing²"

Fundamental Principles of Marketing - What You Do & What People Think

"Words that Work Wonders"

Developing & Disseminating Your Marketing Message

"The Four C's of Marketing"

Getting Into Your Client's Heads & Hearts

"Six Moves and Two Punches"

Fundamentals of Successful Selling & The Client's Faith in You

"A-B-C, Easy as 1-2-3"

Ad Copy Must Answer Three Questions while Accomplishing These Three Things

"Will Your Business Just Survive or Will it Thrive?"

Positive Steps You Must Take in a Negative Marketing Environment

"Giving & Getting"

Growing your Business through Giveaways without Losing your Shirt

"The Ten Steps of Website Development"

Learn the Basics of Website Development

"The Top Ten Marketing Tips for Small Business Owners"

My Ten Most Basic Points of Counsel for Small Business Owner's Marketing

"Top Ten Website Tips for Small Business Owners"

My Ten Most Basic Points of Counsel for Small Business Owner's Websites

"Eight Steps to Maximizing Your Profits"

Eight Steps You Need to Take to Make the Most Money

"Seven Steps to a Winning Marketing Plan"

Learn How to Develop a Marketing Plan that Will Work

"The Small Business Website Self-Evaluation Guide"

Learn the Standard Conventions that Should be Included in Your Website & Calculate Your Website's Real Worth

"The Three Dynamics of Successfully Marketing Your Business via Your Website"

Learning these Three Things Demands that Most Small Business Owners Make Some Immediate Changes

"Two Words that Can Easily Double Your Sales"

Learning How & When to Use these Words Works Like Magic

"The Seven Arenas of Internet Marketing"

Yes, there Really are Seven Arenas - Learn How to Use them ALL!

"On-site Search Engine Optimization (SEO)"

Learn what you Must do to Your Own Website to Get More Search Engine Traffic

"Off-site Search Engine Optimization (SEO)"

Learn what Must Happen Outside of Your Own Website to Get More Search Engine Traffic

"Stretching Your Tent and Driving Your Stakes"

Learn How To Broaden Your Website's Search Engine Appeal & Deepen Your Website's Search Engine Rank

"The Four Disciplines that Must Be Mastered for Successful Small Business Marketing"

Learn How Science, Mathematics, Psychology & Language Arts are Used to Forge a Powerful Marketing Strategy

"Planning a Fishing Trip"

We will Use the Analogy of Fishing to Learn the Basic Precepts of Marketing Research

"Be Sure to Cross Your T's and Dot Your I's"

Eight Musts for Making More Money

"Are You Shooting Yourself in the Foot, or Blowing Your Own Head Off?"

Learn How to Avoid the Deadliest (and most common) Mistake Small Business Owners Make in Marketing